Think Orion - SaaS Marketing Agency

  Marketing itself is a demanding and challenging industry. Think of marketing as something that does not have a physical presence. SaaS or software as a service is a marketing domain that is even more challenging and different from almost every other marketing genres that we have heard about. SaaS Digital Marketing is a flourishing business strategy and with the advent of this business model, software investments have shifted from cloud-first to cloud-only.   The growing popularity of this digital marketing strategy might make it look easy and achievable. However, it is complicated to make an on-point and flawless marketing structure to achieve success among the sea of competitors in the current industry. The unique quotient of this method lies in the constant relationship with your clients or customers that only starts after purchasing your software. It is vital to keep your customers interested in your services by offering them consistent value.   Most Effecti...

In the simplest terms, B2B marketing strategies refer to the practices or the unique ways in which companies market their products or services to other organizations or businesses.  B2B digital advertising  techniques have evolved drastically in the last decade. The trends in the B2B buyers starting from the search to the purchase has become more complex. Understanding the new generation B2B buyers’ behavior, following the business and marketing trends, is key to successfully targeting modern consumers.  It is beyond any doubt that digital marketing is entering a new age with brighter prospects. It is being hoped and anticipated that the amount spent on digital ads will be 50% of the worldwide advertising budget by 2020. One more factor to consider is that 55% of B2B buyers rely on referrals from word of mouth, whereas only 22% rely on the salesperson. Let us follow and discuss 5 of the most effective B2B digital advertising strategies that will become more impactful this...

 When you want to analyze your marketing progress, you need to make a report. Creating a proper report is the only way to analyze and evaluate the progress of your marketing strategy. Additionally, it can also help you in coming up with business plans for achieving short and long term goals.  Truth is, this is an important part of your SaaS digital marketing strategy. However, it is also something which is wrongly done by the majority of SaaS companies.  For the purpose of helping small and large scale companies, we have highlighted some effective ways to report and easily evaluate B2B SaaS marketing progress.  The 3 Important Factors When Creating B2B SaaS Marketing Reports Make Use of B2B SaaS Marketing OKRs You can use the OKRs or Objectives and Key Results to get actionable information on your marketing results. This is sure to work if you know how frequent you should be using your marketing report.  If you have set the obj...